A shared international admissions office for British independent schools
We help schools grow international enrolment through shared admissions infrastructure, vetted agent networks, family communication, and transparent reporting — without the cost of building an in-house international office.
International recruitment has changed
More complex markets
International recruitment now spans multiple regions, expectations, and channels.
Rising expectations
Families expect faster, clearer, and more professional communication.
Internal pressure
Managing agents, applications, and enquiries internally is resource-intensive.
Cost barrier
Building a fully staffed international office is not viable for many schools.
British Admissions Alliance has been established to address this challenge
BAA is an international office without the overhead
The British Admissions Alliance provides a shared international admissions infrastructure for independent schools.
We manage agent relationships, family communication, and application handling — supported by structured reporting and full visibility.
Schools retain full control over admissions decisions while benefiting from a coordinated international recruitment function.
700+ active agents worldwide
Partnership network of 100+ overseas schools
Recruitment teams located in key markets
Our Schools Receive
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Structured, vetted, and professionally managed agent relationships. BAA builds, manages, and strengthens trusted agent partnerships on behalf of member schools, helping create greater consistency, accountability, and quality across the network.
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Responsive, consistent communication with prospective families. BAA helps ensure that family enquiries are handled professionally and promptly, improving engagement and maintaining momentum throughout the admissions journey.
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Coordinated support from enquiry through to enrolment, including integrated online entry assessments for all year groups. Applications follow a structured process, helping schools manage international interest efficiently and reduce lost opportunities.
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Targeted activity across key international markets. BAA supports strategic growth in selected regions through ongoing relationship-building, school representation, and local recruitment activity.
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Alignment of activity, messaging, and follow-up. BAA helps coordinate outreach, communications, and recruitment actions so that activity is connected, rather than fragmented.
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Clear insight into pipeline, progress, and performance. Schools gain improved visibility over their international recruitment activity, including enquiries, applications, progression, and conversion.
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Data-driven understanding of what is working, and where. BAA provides clearer reporting to support informed decision-making and a more disciplined, strategic approach to growth.
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Structured market activity to strengthen relationships and generate momentum. This includes support for fam trips, roadshows, partnership workshops, and recruitment fairs, helping schools participate in better-coordinated and better-supported recruitment activity.
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Experienced campaign management across key international channels. BAA supports digital marketing activity across platforms such as Facebook, Instagram, LinkedIn, TikTok, and Google Ads, as well as relevant country-specific channels including WeChat, Xiaohongshu (RedNote), Line, and Telegram, where appropriate to the target market.
Designed for schools, not built like an agency
We are not…
Traditional agents
Listing directories
One-off consultants
We are…
Shared infrastructure
School-side support
Transparent tracking
Selective partnerships
Long-term model
Explore whether this is right for your school
We are currently reviewing applications from a limited number of prospective founding schools.
A limited founding cohort
We are currently inviting a small number of schools to join as founding partners.
This is a selective process focused on alignment, readiness, and long-term fit. Founding schools will play a role in shaping the model and benefit from early-stage positioning.
Who this is for
Schools looking to increase international enrolment
Schools that value structure and professional process
Schools not wanting the cost of an in-house team
Schools seeking better visibility over recruitment activity
Founded by IQ Schools Group
British Admissions Alliance has been founded by IQ Schools Group, an independent school operator with direct experience of building international enrolment and managing overseas recruitment activity.
IQ Schools Group owns Adcote School for Girls and Myddelton College, and through its own operations has developed practical expertise in international admissions, agent management, family engagement, and market development.
The Group has established offices in Mainland China, Hong Kong, Thailand, and its head office in Birmingham, supporting recruitment activity and relationships across Europe, Latin America, the Middle East, Russia and CIS countries, Africa, and wider Asian markets.
