Work with the British Admissions Alliance

A structured, shared approach to international admissions for independent schools

A limited founding cohort

We are currently inviting a small number of schools to join as founding partners.

This is a selective process focused on alignment, readiness, and long-term fit. Founding schools will play a role in shaping the model and benefit from early-stage positioning.

Who this is for

Schools looking to increase international enrolment
Schools that value structure and professional process
Schools not wanting the cost of an in-house team
Schools seeking better visibility over recruitment activity

Apply as a Founding School

What working with the Alliance involves

Working with the British Admissions Alliance means participating in a shared international admissions model designed to support sustainable and structured recruitment.

Participating schools benefit from coordinated infrastructure, professionalised processes, and greater visibility across all stages of international admissions — while retaining full control over decision-making.

Our Schools Receive

Structured, vetted, and professionally managed agent relationships. BAA builds, manages, and strengthens trusted agent partnerships on behalf of member schools, helping create greater consistency, accountability, and quality across the network.
Responsive, consistent communication with prospective families. BAA helps ensure that family enquiries are handled professionally and promptly, improving engagement and maintaining momentum throughout the admissions journey.
Coordinated support from enquiry through to enrolment, including integrated online entry assessments for all year groups. Applications follow a structured process, helping schools manage international interest efficiently and reduce lost opportunities.
Targeted activity across key international markets. BAA supports strategic growth in selected regions through ongoing relationship-building, school representation, and local recruitment activity.
Alignment of activity, messaging, and follow-up. BAA helps coordinate outreach, communications, and recruitment actions so that activity is connected, rather than fragmented.
Clear insight into pipeline, progress, and performance. Schools gain improved visibility over their international recruitment activity, including enquiries, applications, progression, and conversion.
Data-driven understanding of what is working, and where. BAA provides clearer reporting to support informed decision-making and a more disciplined, strategic approach to growth.
Structured market activity to strengthen relationships and generate momentum. This includes support for fam trips, roadshows, partnership workshops, and recruitment fairs, helping schools participate in better-coordinated and better-supported recruitment activity.
Experienced campaign management across key international channels. BAA supports digital marketing activity across platforms such as Facebook, Instagram, LinkedIn, TikTok, and Google Ads, as well as relevant country-specific channels including WeChat, Xiaohongshu (RedNote), Line, and Telegram, where appropriate to the target market.